LIVE NOVEMBER 2ND 2026, 8:00AM PT

What stops great coaches from getting consistent warm referrals?

Join Bryan Franklin & Jennifer Russell — trusted advisors to Silicon Valley CEOs and billion-dollar founders — as they reveal the referral system that generated $15M in coaching sales through referrals alone, no marketing.

November 2 · 8:00 AM PT · 90 minutes

100% Free• Live Interactive Masterclass

No funnels. No social media following. No LinkedIn posts.

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Monday, November 2 · 8AM PST · 11AM ET · 4PM GMT

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100% free. Live. 90 minutes. Unsubscribe any time.

Bryan Franklin and Jennifer Russell speaking

Learn from the top 0.1% of earning coaches

$1B
Reached by 12 Coached Companies
30,000+
Coaching Sessions
$15M
SOLD IN COACHING VIA REFERRALS
1000s
Coaches Trained & Advocate For This System

BRYAN & JENNIFER ARE MULTI-TIME CEOS, GLOBAL SPEAKERS
& LIFETIME TRUSTED ADVISORS TO LEADERS AT:

GoogleCISCOlogitechcādenceAppleMicrosoftSAPLinkedIn

Your clients love your work, so why aren't they sending more referrals?

Great coaching and generating referrals are two different skills. Until you build a system that keeps you top of mind with the right people, at the right time, you might be making it harder for people to refer you.

The Real Problem

More effort won't fix a problem
you haven't properly diagnosed.

Most coaches respond to inconsistent referrals by adding more activity to an already full schedule: create content, build a social following, do cold outreach.

But if you haven't diagnosed what's stopping a steady flow of referrals, more activity just means you waste effort doing things that make you busy, but don't get you a consistent flow of new clients.

Coach bombarded with conflicting marketing advice

For 22 years, Bryan and Jennifer quietly built a referral engine that pulled in clients on autopilot — no funnels, no ads, no posting. They've now distilled this into CoachingOS: a system that finds the ONE thing making it hard for people to refer you, shows you how to fix it, and hands you back the hours you've been wasting on things you really don't need to do as a coach.

DURING THE MASTERCLASS

Remove 80% of the drag in running your coaching practice.

Most coaches waste hours on marketing tactics that never lead to consistent referrals. CoachingOS pinpoints what’s stopping people from referring you and shows you how to fix it, without any marketing.

You’ll leave with:

  • Diagnose what is stopping you from getting consistent referrals.
  • Find the ONE thing that makes it hard for people to refer you, and how to fix it.
  • Leave with a proven referral system built over 22 years by Bryan and Jennifer and tried and tested by 1000s of coaches, consultants and CEOs.
  • Get 14 days of access to CoachingOS, the software built around this system
Reserve Your Free Seat

BUILD YOUR REFERRAL FLYWHEEL

Right things.
Wrong order.

When a great coach isn't getting consistent referrals, the problem usually isn't a lack of effort on their part... It's that the effort is being spend to the right things, just in the wrong order.

In 90 minutes you'll map which stage of the operating system you are building, and diagnose the ONE thing that is making it harder for people to send you referrals.

4
STAGES
25
DECISIONS
1
high-leverage MOVE
STAGE 01StrategySTAGE 02NetworkingSTAGE 03SalesSTAGE 04OperationsONEthing to focus onright nowYOUR NEXT MOVE
Our Referral Philosophy

The same skills you use to change your clients' lives are the skills you need to grow a practice  through word of mouth.

The best referral strategy doesn't look like marketing. It looks like coaching.

You will leave this Masterclass with less on your plate and a clear pathway on how to build an inbound referral machine using the skills you already have – no need to have a second career as a marketer.

Less busywork. Fewer wasted hours. A clear path to growing your practice.

Before vs After the Webinar: The Marketer's Week vs The Coach's Week schedule

LEARN FROM

Bryan Franklin & Jennifer Russell

HELPED 12+ COMPANIES SCALE TO A BILLION IN REVENUE OR VALUATION
Bryan Franklin headshot portrait in suit and tie

Bryan Franklin

  • 30,000+ paid coaching sessions
  • 22+ years coaching top Silicon Valley leaders & executives
  • Average client duration 60+ months
  • Coached 12 companies from start-up to $1 Billion +
  • Trained 1000s of coaches in highly transformational environments
Jennifer Russell speaking on stage with microphone

Jennifer Russell

  • Multi-time executive at several high impact startups
  • Brought 40 products to market in a dozen different industries
  • Grew her practice to over 20+ clients in 3 months and nearly every client sends her a steady stream of referrals.
  • Specializes in helping people master leadership and the interpersonal domain
  • Has developed an extensive and unique body of work around mastering our relationship dynamics, integrated leadership, ego structure and the 9 layers of consciousness, and works with the polarity model to help resolve conflict and end polarization.
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Connect with thousands of coaches building their practice through referrals — not funnels. Get weekly insights, live Q&A sessions with Bryan & Jennifer, and the tools to turn every conversation into a warm lead.

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